3:10 PM
januram
Never perhaps has a film been promoted in such a way in Bollywood. Away from the air-conditioned auditoriums or glitzy press conferences, Aamir Khan has been hitting the dusty roads in rural India to penetrate into the harsh reality most of the country folk live in. He’s on a two-week adventure trip throughout India as a part of 'Alternative Reality Game' to promote his upcoming film 3 Idiots.
After visiting Varanasi in the guise of an old man, Aamir on Monday reached the Chanderi district of Madhya Pradesh. This time he was accompanied with costar Kareena Kapoor.
The district is famous for its handloom textile weaving but the ancient craft has been gradually vanishing from the area.
Shedding their star persona, Aamir and Kareena interacted with the weavers. The visit provided them an insight into the plight of the craftsmen of Chanderi. Moved by the visit, both Aamir and Kareena swore to do their bit to save the handloom industry of the area from dying out.
The duo also spent an entire day and night at a small village called Pranpur.
“I want to create awareness among the youth to make handloom a more integral part of their wardrobe,” Khan told a news daily after his visit. He himself vowed to wear more handloom clothes.
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